September 24th, 2009
Electric car maker Fisker has put a date on its plans to turn a profit: 2011.
Fisker Automotive, prime Tesla Motors competitor and maker of the luxury plug-in hybrid vehicle known as the Karma, has announced plans to sell 15,000 cars and apply for government funds in order to hit profitability by 2011. The Southern California company plans to launch production later this year.
Establishing a profitable luxury line is Fisker's strategic key to building a broader market for electric cars. They hope to release a more affordable sedan in the $40K price range in 2012.